When I first began looking into wetshaving, I found a link to the infamous Method Shaving PDF and I printed the thing out at work so I could read it on my evening subway ride home. It was the single most unreadable thing I had ever seen. The man cannot write. I went on to begin shaving in the traditional manner (refined to perfection by you lot) and never looked back. I will say this to be fair, although he is an abysmal writer and a shameless self promoter, his products are held in very high regard by many who have tried them. I, for one, cannot bring myself to tamper with what works so well for me. I find that he is, if nothing else, passionate about shaving. I watched his video recently, and could not get all the way through it. It was actually painful to watch. At it's simplest, Method Shaving involves making a "Superlather" by combining a soap and a cream. I do this sometimes with what I have on hand and the resulting lather is great, maybe not "super", but good enough to make me want to continue doing this. As far as the rest of the Method is concerned, well let me be kind and say it isn't for me. His shop in Austin, TX sells a lot of products that have nothing to do with Method Shaving and people who have been there have nothing but wonderful things to say about the experience of meeting and speaking with him at length.
I think that he will likely do more to promote wetshaving than to damage the image. That is always a good thing, even if you don't want to take his fork in the road.