I agree, Old Spice is more about nostalgia than love for many of us.
I never disliked it as a young man, but even so, we ( me and my mates ) would never wear it. The scent was engrained into society as much as our memory. It was like an institution for the dad's, grandad's and uncles of the day and it was in everyone's house that I knew when I was growing up.
Old Spice and Brut were the two most popular and instantly recogniseable scents of the era but as far as we were concerend they were for "old blokes". So we all avoided them like the plague and were getting into new stuff like Blue Stratos and Denim.
In truth, probably most of us never hated them as much as we let on but we'd never have openly admitted that.
So they were banished to history .......................... until some of us got involved in wet shaving and decided to unlock the memories !
And realised grandad was right all along !