It's not all a moral stance in my opinion Mike , I am in a slightly different part of the industry , and what we are seeing is a huge uptick in demand for Animal Free Products , the more of the portfolio that is switched to animal free , the less inclined people are to run mixed plants , as the clean down between Animal and Animal free is more stringent. The toll manufacturers are the same they don't want to handle animal ingredients.i don’t get all this fuss
they are still cutting down trees to make their packaging.
Moral in one way but not another
BUT
i’ll still use it
New product launch AND clearance of old stock in one. High fives all round the marketing department for that "twofer".To me it is beautiful marketing as well , you get to sell about five years worth of the old formula to the die hards , and open up your product to a larger and younger market , a no brainer really.
Die hards! Or just people who prefer tallow in their soap.It's not all a moral stance in my opinion Mike , I am in a slightly different part of the industry , and what we are seeing is a huge uptick in demand for Animal Free Products , the more of the portfolio that is switched to animal free , the less inclined people are to run mixed plants , as the clean down between Animal and Animal free is more stringent. The toll manufacturers are the same they don't want to handle animal ingredients.
To me it is beautiful marketing as well , you get to sell about five years worth of the old formula to the die hards , and open up your product to a larger and younger market , a no brainer really.