Just bought another tube of it today as I lost my previous one somewhere between here and Belgium, and this thread made me think of it when I was in Superdrug. If you can ignore (or, if you want to be perverse, enjoy) the weird smell, it's a wicked cream. As good as anything else easily found on the highstreet - yes, even the Palmolive stick. The non-brushless (brushed?) version works really well with just your hands, so it makes an ace travel cream. If Proraso ever became hard to source here, I would use it in "the main rotation" without any hesitation.