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- #33
There's a great deal of evidence that food tastes better when eaten with heavier, higher quality cutlery...apparently the weight is associated in the brain with quality and it raises the senses interpretation of taste as 'quality' too. I think something similar may happen with product packaging and branding, including the term 'artisan'...isn't it possible that often (not always) our brains associate artisan with quality and uniqueness/rarity and determine that the shave MUST therefore be great?
I find that I can tell the difference between shaves when using a different blade, razor and post shave balm, but I'm not so certain about shave cream. All of the creams I've tried (and there are many) have worked well as long as I've prepped my face properly and applied the soap appropriately. The soap, for me, has a similar level of importance as aftershave lotion...it all seems to do the job it's intended for but some have scents I prefer more than others...and from these I get more of an aroma-therapy lift. I may sound like a hypocrite because I have a good range of aftershaves and shave soaps and I will buy more (including artisan ones that might be on the expensive side)...but I'm certain that the quality of my shave will remain largely unchanged if I use the right razor and blade...the soap won't make much difference (unless I'm allergic to somethings it!)
I find that I can tell the difference between shaves when using a different blade, razor and post shave balm, but I'm not so certain about shave cream. All of the creams I've tried (and there are many) have worked well as long as I've prepped my face properly and applied the soap appropriately. The soap, for me, has a similar level of importance as aftershave lotion...it all seems to do the job it's intended for but some have scents I prefer more than others...and from these I get more of an aroma-therapy lift. I may sound like a hypocrite because I have a good range of aftershaves and shave soaps and I will buy more (including artisan ones that might be on the expensive side)...but I'm certain that the quality of my shave will remain largely unchanged if I use the right razor and blade...the soap won't make much difference (unless I'm allergic to somethings it!)