I can only think of profit when it comes to shaving soap reformulations.But not all reformulation have been that bad actually,some of them worked fine for a period of time,like the Geo F. Trumper shaving soaps (veggie based version) until the dull ones came out (same ingredient list than the first veggie based reformulations,poor performance).The same have happened with soaps like Truefitt and Hill or Cyril R. Salter.
In foroafeitado we requested LEA/BEA to introduced a better shaving stick in the market, and they came out with a tallow/lanolin version as you can read here : http://www.foroafeitado.com/foro/afeitado-en-general-14/lea-jabon-afeitar-peticion-masiva-traves-email-cambio-formulacion-2610/
Now we are sending a petition to Henkel (La Toja) to go back to the tallow stick version,as you can read here : http://www.foroafeitado.com/foro/afeitado-en-general-14/peticion-henkel-que-mejore-la-barrita-afeitar-la-toja-7419/ but its gonna be tough this time,however we are still sending petitions to them.
Sometimes makers/brands/companies listen to costumers,so what about sending petitions to Geo F. Trumper to revert back to a better formulation?What about letting Truefitt and Hill know that the new shaving soap its rubbish?Maybe we should start complaining more to them, via email, or even telephone calls to their customer service.