It's taken you a while to notice - it's been going since July :lol:
I actually like the Shave of the Day, not just because I post in it, but because it gives quite a neat way of seeing any slightly unusual products in use (and if the poster keeps using it, it can't be bad can it?) - without it, I'd never have found Gillette Super Thins and that would be a big miss in my shaving life.
SWMBO is something I've used way longer than any shaving forum has existed - I think it's possibly a Hancock term (or at least from that era).