if you looked on gillettes website 6 weeks ago ,their heated razor system had a ssrp of £60 , when released it,s £200, think about it for a while, gillettes corporate buying power, they have bought these parts in cheap ,had a plastic case made ,total cost .what £ 2/3 .. selling for 35 dollars on amamzon usa , its nothing more than a shameless money grab by a company that lost 8 BILLION , thanks to there get woke adverts, STOP beleving the BS