I think FIFA want to look good by driving football further and further around the world. The world Cup in England would have been a commercial success, for sure, but where’s the bigger story/picture?
FIFA loved the whole 'taking football to South Africa' thing, and there will be a similar stories/spin in taking it to Russia and Qatar.
Moreover, I simply do not buy that the Panorama programme didn't hurt – getting just two votes would seem to imply that it did. I really feel that the programme would have been better run after today than a couple of days before it...
Not that I think we had any chance of winning the bid, mind.
Lipsy