Right well to start off it is a soapy smell but not in a horrid putrid soap way. Its a very "classic" non-musky sort of fragrance. To me it has a little of a Gin about it and a smell of aloe vera about it. It also has a slight freshness to it as well which I find is missing in the cologne.
To me, the cologne smells classic but also smells like an untouched, dried out, cake of cheap soap.
The cologne greatly let me down.
Im sorry its pretty vague but there is no other scent/product out there that I can use as a reference point.
FWIW I've always thought of the scent of this cream as being "quintessentially" British.