I personally found the EJ/Muehle shave cream and after shave stuff kind of uninspiring. Their Sandalwood is a kind of pretty light scented type of sandalwood cream, its lathering / efficacy / moisturizing properties are nothing extraordinary, so it doesn't really talk to me saying "please pick me this morning for your shave." When I have The Art of Shaving Sandalwood shave cream or soap next to it, or Tabac, or D.R. Harris Marlborough, or Henks's' stuff (Dutch Moss or Bay Rum) sorry but in that scent category the EJ shave cream will not get much use.
Of course as discussed (re Sharon's' comments in another thread some months back) the real essential oils content of any 'sandalwood' shave cream, balm or whatever else is another story. But in my opinion the point is that the EJ/Muehle stuff don't have something so special, so edgy (if you prefer) that people may like so much or conversely even dislike so much. Their Aloe Vera smells nicer than other AV shave creams I've tried before, but as I still haven't got around trying the EJ AV tub I have, I cannot comment much.
Their after shave lotion (as they call it), a balm essentially, is another nice, 'natural' but somewhat uninspiring product. It costs a good deal of money, by the way. Will it leave your face so smooth, so well and discreetly moisturized after use? Hmmm, well, not that much. You can do the same and even better job with a Body Shop or (say) a L'Oreal Men Expert Sensitive (aloe vera) balm I suppose. Will on the other hand the scent of the EJ balm reward you in any sense? Nope. For Eur 20 per bottle, I believe consumers can get more exciting stuff, albeit not as reportedly 'natural' as this.
The only product I have decided to keep and use from the EJ/Muehle range is the Sea Buckthorn shave cream. Reason is the warm summer days, during which I imagine this product can give me refreshing shaves on a different tone, due to the fact that scent-wise it is not like any other mentholated product out there (Proraso, etc.)