Notice that Burgundy has scuttled away. I for one don't believe Burgundy claiming he has no vested interest in it. If this is so why did he spout-off? Something is rotten at the core of this whole scenario. If it was done through a UK soap company and it's found out who they will have just alienated a whole bunch of people through being petty.
The fact is plain and simple there are very, very few UK artisans: Wickhams, Nanny's Silly Soaps, Professor Blighty, Scent from Heaven compare that to the US: Catie's Bubbles, Soap Commander, Cold River, Phoenix, Strop Shoppe, Reef Point, Mike's Natural.
And that's just the main US ones. Just doesn't compare in range of scents and makers. We need more UK/EU artisans, but petty regulations and cost make that impossible. Is it any wonder most YT videos or posts the users are espousing American soaps. Sure, you get some EU/UK ones, but they are very much in minority, which is a shame. But stabbing a company in the back because they're competition is churlish and spiteful.