I have experience of the old and new formulas - Rainforest and Boreal respectively. Since the former is extinct I'll refrain from commenting on that.
The new scents are all about trying to evoke a sense of place. These appear to be a bit hit-and-miss and reviews are a mixed bag. Boreal is strong, resinous and brash. I certainly couldn't use it everyday and I stored it with the container left open for the first week or two to try to tame it a bit.
The soap itself is soft and lathers easily. It performs similarly to L&L Grooming's base in that it is rich, slick, and moisturising. It's one of the 'new wave' of artisan soaps that doesn't contain coconut oil. There are a lot of 'conditioning' ingredients: Stearic Acid, Water, Organic Glycerin, Potassium Hydroxide, Tallow (Pasture-Raised), Essential Oils, Organic Argan Oil, Organic Pomegranate Seed Oil, Organic Macadamia Nut Oil, Organic Coconut Oil, Organic Avocado Oil, Organic Castor Oil, Bentonite Clay, Organic Tamanu Oil, Vitamin E, Silk.
The price is very high for the 113g of soft soap that you receive. I reckon a big Two Band badger could rip through a tub at a decent lick. That said, it's worth experiencing because it's clearly trying to push boundaries.