Puig Brummel

Unsure of the meaning of the word 'flanker' in this particular context, I attempted to use t'Internet. Official definitions (military and sport) were clearly not a match.

I eventually found this excellent and apposite entry at the bottom of an entry in the otherwise-murky Urban Dictionary (I don't recommend it).

Alas before I got to this useful definition I was subjected to some fairly colourful definitions and contexts. To save you from seeing what I now cannot unsee, here's an extract of the clean and useful part.

From the world of commercial perfumery: When a particular fragrance, masculine or feminine, has been a huge success, its makers will often try to capitalize on its success by creating "spinoff" fragrances. These "spinoffs", called flankers, might be similar to the original olfactorily, but with a different spin or variation put on it. "Light" versions, "sport" versions, "veil" versions are common types of flanker.
Traditional SHALIMAR perfume seems heavy and musky to a whole new generation of Millennial women accustomed to fragrances which smell detergent, aquatic and ultra "clean". With this in mind, the company's house, GUERLAIN OF PARIS, has launched a new flanker: a much lighter version of the classic 1925 sexbomb, pruned of its muskier elements, called simply SHALIMAR LIGHT.
 
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