The dependability that it's known for is a result in part of marketing: it's an aspect that the marketing team thought was more important to their target market than flashiness. There is also a market for flashy cars, of course, and those marketers function on finding creative ways to be flashy, though some level of dependability is necessary to avoid negative word of mouth. And if the Skorda marketing team is on the ball, their advertising will emphasize dependability and will, for example, use testimonial videos from down-to-earth people who say things like, "The wife and me, we're not interested in being flashy. What we want is dependability, and by God, the Skorda delivers!" etc.
I was unaware of the marketing/advertising for the RazoRock Hawk. That seemed to be driven more by word of mouth and customer expectations. In general, Italian Barber seems to go for high value and low price (the Wunderbar, even, is priced low for a razor machined from stainless steel, and the German 37 is a bargain at $20 (head only for $12).) Sometimes they muff it, but IB has shown a willingness to learn and improve.
So far as excitable word of mouth, I would not blame the vendor for that. Some shaving enthusiasts get excited about new toys before they try them, which is why I review only products I've actually used.