Yep!,I don't go in for the marketing approach either!,I can see WHO they are marketing at,and,although I CAN understand that strategy,doesn't mean I agree with it...
Ill be the first to hold my hand up,and say,from a totally business point of view,as an ongoing concern,there is no future,trying to sell a product that any 'disposable razor',or 'electric razor' user would buy,because,shaving to that market is a chore,so,who does that leave?,the wet shaving (cartridge?) community....
So,in my mind,they are after the higher end cartridge user,one that thinks nothing of spending £10-£20 a month on cartridges.
I may be wrong,but why come up with the 'pivoting head' gimmick,if it has been designed for the likes of the majority of us?,people who use,and have TAUGHT themselves to use fixed head SE's,and DE's every day of the week?.
That's why I am pretty sure,we were the last in line,by Oneblades marketing department.
FFS,they are trying to sell 'the whole shave experience!',with a blade subscription (which apparently is much cheaper if bought from Connaught's),with a $400 Thater brush (I dont think any Thater is $400),re-branded,to OneBlade,of course!....
IMO,at the moment,it is just a marketing exercise,to lure in the higher end cart users,and see how much they can really fleece them for...
I for one,dont go for this approach.I would rather send of some of my handy work to fellow users,who know me well enough,to know that what ever I send them,will be of a better quality,than anything available elsewhere,and at a realistic,honest,price,from another 'true' shaver!,not some smarmy arsed marketing exec,who's managed to get a deal with a Chinese sweatshop,getting 6 yr old's sowing,and wrapping up more mass produced crap,to please the more affluent in the west ...I am poor,I am middle aged,I am ill,I am honest,I use Old Spice,Brut,Tabac,Quorum,I use DE's and SE's,I am not in this for the money,but I am into this,because I am passionate about shaving,and giving my best efforts back to a like minded community of fellow shavers.
And no,Ill never be a millionaire!,but guess what?,as long as my 'soul' is at peace with itself,I don't care!.
Like they say..."It's only money".
Over and out!.