FWIW, on another forum a member said he received an e-mail from
Lord stating that all their blades are the same with one exception & that they merely use different names for marketing purposes. The exception is that the
Lord Platinum &
Lord Super Chrome are coated with chromium, hence their smoothness. That makes perfect sense to me after having tried several of their blades and IMO the
Platinum ranks above the
Astra SP for smoothness and is rubbing shoulders with
Gillette's top tier blades. I like Egyptian blades better than Indian ones on the whole, but of course that is entirely subjective. Interestingly,
Lord was once aided by the former
Wilkinson Sword U.K.:
http://lordshave.net/history.php