I've just purchased the new Cella in tub form from Amazon. The scent (to my nose) matches Truefitt & Hill's Apsley. Just don't be fooled by the tub, this is a cream and no mistake. It's a bloody great one too. In fact, one of the best I've ever tried.
Scent is strong and perfumey... Reminded me of Dunhill something or other (the one Stirling Baker Street is based on.) Performance is mediocre at best, I couldn't get shot of it quick enough.