Big mistake of not releasing the "secret" of the intelligence until launch day. Kickstarter is best used when you already have some sort of following. It's all about momentum and you need to know that you will have a lot of orders the minute you hit the green light. That only happens if you let people understand what you're offering in advance. Of course, there are other problems, too, but that one bugged me the most.
Oddly enough, I think they let out enough of the "secret" in advance that it was possible to make a reasonable guess at what they were offering. Unfortunately, that didn't help since it was easy to predict that the emperor would have no clothes- just a gee-whiz handle.