Well, I caved and bought some. Not here yet, but will let you all know how it goes, of course.
At full whack it's pricey, but £12.95 for 250ml isn't bad, plus free delivery if you spend £15 or more, so I added some Arran Aromatics aftershave balm (I hate paying postage).
(Note - site implies it's brushless, which is fine, I was looking for a quick shave option -- there's a thread 'round here somewhere -- because I usually alternate with an electric, partly for time reasons, but you get hooked to the smoothness a good wet shave brings)