sorry chaps... kiwi parade gloss is not the sort of thing you should be putting on a pair of well made shoes.
You want to look at the Saphir range of products.
http://www.afinepairofshoes.co.uk/products/saphir-medaille-dor-shoe-polish-100ml?utm_source=google-product-search
they are recommended by Crockett & Jones, Churches and pretty much all bespoke shoe makers. These are substantially better for the leather than kiwi, which in general tends to "seal" the leather, not allowing it to breathe. In turn this dries it out, lets it crack and kills the shoe.
In general, creams are better for a shoe than a polish, but are harder to get a good shine from, so its generally adviseable to clean a shoe off, apply some cream, buff off, and then apply a very very very small amount of polish to shine.