In South Tel-Aviv, the neighborhood is populated by wholesalers and small shops. In an unassuming shop filled with product boxed in plain cardboard, is Avi. Avi's uncle founded the shop 65 years ago. He takes out all the blades that are made in the country, in boxes of 100. “The Personna Platinum is very popular in Los Angeles. All the stores get them from me.†Pointing at Viking Sword, he said, “These are all my brands. I have them put this label on one and raise the price, but they're all the same factory, all the same machines.†...