Saw this recently and it seems a new company. The only thing I'm wary of is that one of the ingredients is olive oil which I understands kills lather. It does look though.
I really dislike the company image/logo/website/experience... So ugly and poorly thought out complete with obligatory Johnny boy sob story about a lifetime of skin problems and making their own soap to combat it. If they couldn't find good quality soap in the last couple of years they must have put as much effort into looking as was put into that label design!
Brightly coloured, vague scent descriptions, expensive and have a rubbish ingredient list chock full of SLS which makes them a total no go for me.