The Old Spice Whitewater is working, but I have slightly modified by process.
Before, I would shave, warm rinse, cold rinse, brush teeth and then apply a/s. Now, I apply the a/s straight after the cold rinse. This seems to help. A lot.
Certainly was balms that caused me irritation. Still just using AS straight after cold rinse and dry. Will possibly retry light balms in the winter if I need to.