Fine Increase

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Just an FYI for those of you are like me and love Fine AS's that I received this e-mail today:

 
Reactions: ATG
I think he's already priced himself out of the market. A few UK vendors have had the Fine 21st Century soaps at clearance prices. They're very expensive for average performing products. >£100 for a Chinese manufactured aluminium razor? The guy's having a laugh! I think the damage is already done for his brand and Fine will fade in to insignificance.
 

I mean why buy an aftershave that smells like Pinaud Clubman, when you can buy a bottle of Pinaud Clubman for half the price?
 

100% agree.