Might seem dear, but think how long it will last you - and every time you wear it you will not be wearing some cheap stuff made from earwax and cat pee.
Also note, today I used Chanel Egoiste AS splash, 75ml bottle at about £35.
Do I wear it every day? No.
Is it 14x better than superdrug AS at £2.50 a bottle? No
Do I like using it? Yes
Am I allowed a little luxury now and then? Yes
Yeah it'll probably last you ages as you won't use it every day. I've got some dear aftershaves and I only feel like putting them on when there's reason to. Going out to eat mainly, or if it's a particularly nice day. Workdays are for cheaper splashes.
The EJ balms are excellent. They're moisturising, kill any razor burn, smell great (naturally, nothing synthetic) and the bottle is very classy and looks great.