Old world is kind of everything before America was discovered. Basically Europe, Africa and Asia. I think the terminology is largely "by Europeans for Europeans" but that includes Blighty because it means "Europe as opposed to the Americas" rather than our perspective of what Europe is, from our nice little island!
So in essence, good news for us! And perhaps any B&M dealers in Africa, who knows hahaha!
A post by B&M from a week or so ago did suggest that Shaving Station were going to be distributors. @SS2013 is this on the cards or was that wrong? Always keen for more sources to be able to buy more locally (not that I need more of course).