I suspect that if you went into any Turkish barbers for a shave, Arko is what you'd get.
I also suspect that if you used it for long enough you'd grow to like the scent. The scent gets weaker once the stick is unwrapped, so that lemon floor cleaner smell dies down a bit, and you actually have to breathe in to smell it, rather than it ramming itself up your nostrils.
Ian