One thing I like to do is to rub a tiny bit of minty shaving gel (main ingredients = water, glycerine) onto my wet face and leave it to soak in. It's my cheap version of skin food.
There are a few I really rate. The best I've tried is probably L'Occitane Cade. I've only tried a sample but it's a definite purchase for me.
BBA (British Barber Association), Myrsol Emulsion and Dove sensitive are great too.
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Faena balm for after the shave, then later sometimes slap on some nivea, the standard blue tub not the shaving gear, the nivea is great if you suffer razor burn.