Gillette CEO Gary Coombe said he does not regret his company's controversial marketing campaign targeted at the #MeToo movement even though the company has taken an $8 billion hit.
From the guy's statements their controversial new direction was a business decision to regain awareness with the intentions of increasing sales.Saw that here; https://www.breitbart.com/tech/2019/08/02/gillette-ceo-8-billion-loss-over-woke-ads-worth-paying/
The comments at the end are great!
No, it was a foolish play and idiots such as this CEO should be tending bar somewhere. You don't create revenue by alienating your base buyers, i.e., the people who pay the bills. At least over here people are fed up with this "woke" PC BS.It is a long play and probably a smart one.