What Watch Are You Wearing Today?

It has nothing to do with the watch itself, but everything to do with the company and brand, Shinola. Just saying, not judging. I haven't owned one myself, but from what the great great interwebs tells, i basically boils down to false marketing and a pricing that's ridiculous compared to what you get compared to other brands.

I quite like the one you got there - it's a design favourite of mine.

Not going to disagree with any of that. At the end of the day it’s down to what the buyer likes but personally I like watches to come from watch companies. Shinola is a brand name from the past that someone bought in order to tap into nostalgia and further the illusion of heritage. They also really over charge for what you get.
I just bought this new Swatch on sale for a tad over $40 U.S. I have owned Swatch watches since 1988 and no other quartz watch under $1,500 even comes close to their accuracy. I feel like I am gaming the system as for a paltry sum I am getting HAQ precision!! Seriously, I have a Swatch I bought in Aug. 2014 that I check with atomic time ( https://www.time.gov/ ) every two weeks and my watch will be at most ONE SECOND fast in a month!! Unbelievable!! So far this new one seems to be as accurate (knock on wood):