Luxury Italian Brands

Morris Profumi own Atkinson's and the I Colonali brand. A few years ago they repositioned Atkinson's to a Creed level.
They also own the Ferrari fragrance licence, which previously were drugstore level. In 2013 they launched a range of new Ferrari fragrances, which seem out of step with the previous line. This is called the Essence Collection. Among their new products are a Bergamot, a Neroli, a Lavender and a Fig amongst others. I have enjoyed what I tried so far, and this range could quite easily come from Mondial 1908.

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