I have to admit this intrigues me. A female entrepreneur has a new startup co. catering to females and let me add she has a lean & focused business model. The blades are USA made which clearly means Edgewell (Personna). The "blades encased in soap" is most curious.
Sure beats the single 1.5mm aloe strip you find on most plastic razors. I wouldn't mind shaving legs with it if I was into cycling, swimming etc. Not practical for the face though, chunky format and all.