Bevel has been taken over by P & G

says Lela Coffey, brand director for multicultural consumers at P&G Beauty...
This quote from the article answers the question by reading between the lines. The originator marketed a cheap super mild Chinese safety razor at super inflated prices and wrapped it all in glitzy marketing for suckers to buy. Lipstick on a pig as the old maxim goes. Purely about money.
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