Lets be honest here, you are tracked to within an inch of your life. Facial recognition cameras, security cameras on almost every lamp post, speed cameras everywhere, cameras on Busses, Train, Airports, everywhere. The Credit/Debit card companies and online retailers know where you buy your undies and whether they are Boxers, Rubber or Pink Frilly Thongs.
Your details are available to everyone who wants to find them, sold on to Chinese and African scammers, nothing is private anymore. Browsing history is easy to find if you are an ISP.
Being tracked isn't unusual, it's the norm. You just have to be as careful as possible online.